Our Team | What Matters

Meet the Team

Founded by three senior leaders with a collective DNA and experience of blended Startups, SMEs, MNCs, and Trade Bodies. This diverse background ensures that the advice isn't just theoretical: it is battle-tested and proven across a wide range of industries and organisational scales.

Charles Ling, PhD

Charles Ling, a seasoned leader, has served as CEO and COO across diverse startups and various listed companies, including board roles with subsidiaries of Berjaya Corporation. Formerly an NUS professor, he founded the Strategic Technology Management Institute (STMI) and advised SMU on technology commercialisation. Charles holds a PhD from UMIST in Computer Integrated Manufacturing, with expertise in AI and 3D modelling. Today, he remains a respected voice in Singapore’s tech ecosystem, bridging the gap between academic invention and commercial success, guiding businesses through transformation and innovation readiness

Semun Ho

Semun Ho has held leadership positions in various organisations spanning MNCs, SMEs and industry organisations. She had successfully led organisational setups, transformations and business turnarounds across different sectors, underpinned by strong strategic planning and operational expertise. Known for building teams, developing ecosystems and driving growth initiatives, she brings a cross-sector perspective to complex challenges. With a track record in shaping organisations, forging partnerships and delivering sustainable outcomes, Semun is well-positioned to support enterprises, government agencies and industry bodies in achieving transformation and long-term value creation.

Shermaine Ong

Shermaine Ong brings over 30 years of experience in enterprise transformation, organisational strategy and stakeholder engagement across Singapore and the wider region. She has worked at the intersection of business, government and industry - leading strategic repositioning, capability building and market expansion in fast-evolving environments. Her strength lies in bringing stakeholders with different priorities into alignment and turning strategy into programmes that organisations can deliver. She has a track record of building institutional capability and driving outcomes across multiple sectors. She brings to What Matters a deep regional network and the leadership experience to bridge vision and execution.

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